Badlands www.badlandspacks.com FOR IMMEDIATE RELEASE:  A PICTURE IS WORTH A THOUSAND WORDS WITH THE BADLANDS CAMERA DAY PACK   West Jordan, UT – After introducing the world to the first ever truly functional hunt-specific camera pack in 2013, Badlands has designed and released a second pack in the Camera Series. Designed for today’s hunter that is focused on capturing those “once-in-a-lifetime” moments, the all-new Badlands Camera Day Pack is multi-functional and fills the need for a smaller camera pack.   Adding actual useable features was paramount during the design and test phases of the Camera Day Pack. Features include: · Two customizable/movable division inserts included for interior of pack · Removable camera shelf · Quick access magnetic bucket lid opening · Built-in rain fly for ultimate weather protection · Included rifle/tripod/tree-arm boot · Unique front opening for quick access to camera gear · Multiple exterior compression straps for hauling camera equipment and/or bow or rifle “This pack endured more testing than we can remember in recent history” said Badlands Lead Designer Chris Lambert. “We know that so many people are filming nowadays and they want a functional pack that will first and foremost protect their investment and second give them quick access when they need it most. We were able to design a 1250 cubic inch, 3 pound pack that is highly functional both for filming and hunting. Hunters and videographers asked for a “daypack” size camera pack and we were more than happy to oblige.” The Badlands Camera Day Pack is available in Realtree Xtra® pattern and retails for $199.95 Now in its 20th year, Badlands continues to focus on exceptional quality, continuing innovation, unmatched performance and as always the only unconditional lifetime warranty in the industry.

ZEISS Wins Petersen’s Editor’s Choice Award with the TERRA 3X Riflescope   NORTH CHESTERFIELD, VA. (October 5, 2015) –   Carl Zeiss Sports Optics, the world's leading manufacturer of high performance sports optics, has won the 2015 Petersen’s Hunting Editor’s Choice Award for the Best Budget Riflescopes with the TERRA 3X 3-9x42 riflescope.   The editorial staff of Petersen’s Hunting magazine has recognized this riflescope for offering the highest quality, the most innovative design, and the best utility for today’s hunter. Petersen’s Hunting, published by InterMedia Outdoors, is one of the leading magazines for serious hunting enthusiasts in the United States.   “This is an incredible honor,” said Mike Jensen, President of Carl Zeiss Sports Optics. “Carl Zeiss Sport Optics has accomplished what no other premium optics manufacturer has ever done before: successfully launching a premium entry optics line that continues to win prestigious awards, and now this award from Petersen’s Hunting confirms that ZEISS is truly the leader high performance sports optics.   ” For the past five years, the editors at Petersen’s Hunting have turned their love for premium outdoor gear into the Editor’s Choice Awards. Best-in-class products that embody the ideal combination of quality, craftsmanship, ingenuity, and value are given these awards. Hundreds of products are thoroughly tested by staff writers and editors in real-world conditions. Where scientific measures can be used for quantifiable results, they are. Where they can’t, years of hunting experience and practical field knowledge become the yardstick.   About the Terra Line: TERRA 3X riflescopes offer all the benefits of German quality, design, engineering and performance that hunters from around the world expect from ZEISS. Starting at $388 MSRP, the ZEISS TERRA 3X riflescopes outperform many other brands by featuring best-in-class image quality, low profile ergonomics, durable construction, and are backed by Carl Zeiss’ U.S. Limited Lifetime transferable Warranty.   ZEISS TERRA 3X riflescopes are currently available in the following models:   TERRA 3X Riflescope                               Models: MSRP: TERRA 2-7x32 Z-Plex Reticle            $388.88 TERRA 3-9x42 Z-Plex Reticle                      $444.43 TERRA 3-9x42 RZ6 Ballistic Reticle              $511.10 TERRA 3-9x50 Z-Plex Reticle                      $511.10 TERRA 3-9x50 RZ6 Ballistic Reticle              $555.44 TERRA 4-12x42 Z-Plex Reticle                    $511.10 TERRA 4-12x42 RZ8 Ballistic Reticle           $555.44 TERRA 4-12x50 Z-Plex Reticle                    $555.54 TERRA 4-12x50 RZ8 Ballistic Reticle           $622.21   For more information on ZEISS’ award winning products, please visit us at www.zeiss.com/us/sports-optics or join us at facebook.com/CarlZeissHuntingUS. About the ZEISS Group ZEISS is an international leader in the fields of optics and optoelectronics. The more than 24,000 employees of ZEISS generated revenue of about 4.2 billion euros in fiscal year 2012/13. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. ZEISS has been contributing to technological progress for more than 160 years. ZEISS develops and produces solutions for the semiconductor, automotive and mechanical engineering industries, biomedical research and medical technology, as well as eyeglass lenses, camera and cine lenses, binoculars and planetariums. ZEISS is present in over 40 countries around the globe with more than 40 production facilities, around 50 sales and service locations and over 20 research and development sites. Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

ZEISS and Under Armour® teamed up to launch the new TERRA ED 8x32 and 10x32 binocular   NORTH CHESTERFIELD, VA., (September 28, 2015) –   Carl Zeiss Sports Optics, the world's leading manufacturer in high performance sports optics, is pleased to introduce the TERRA ED 32 mm binoculars, in 8x32 and 10x32 mm models. These are the perfect addition to the hugely successful TERRA ED line, which already includes 8x42 and 10x42 mm models. The new 32 mm binoculars combine the benefits of quality German engineering and design with the performance and features you’ve come to expect from ZEISS – all at an incredible value. The new ZEISS TERRA ED 8x32 and 10x32 is equipped with an exclusive Under Armour® Bino Harness, featuring durable, thick hypalon attachments, solid metal hardware and adjustable elastic straps for complete comfort.   “We are excited to add the new TERRA ED 32’s to the already field-proven premium entry line of binoculars,” said Mike Jensen, President of Carl Zeiss Sports Optics. “Carl Zeiss is the leader in world class optics, and this compact version is sure to please the archery and general observation enthusiasts. We are listening to what this market is asking for and delivering on it with TERRA. Terra is an outstanding optical product at an incredibly competitive price. TERRA ED line of products brings an additional choice of optics to millions more sportsmen in the U.S.”   TERRA ED binoculars offer exceptional visual experiences, packaged in an attractive, functional design. Thanks to SCHOTT ED glass with ZEISS MC multi-coated lenses, the images are always bright and clear, even in low-light conditions when wildlife is more active. With comfortable ergonomics and robust, lightweight, waterproof construction, TERRA ED binoculars are built to handle rugged terrain and harsh conditions. With a stunning 5.25 ft. close focus and a generous wide field of view, you’ll never miss a thing. The compact size makes TERRA ED extremely mobile in the field. All TERRA ED binoculars are backed by ZEISS’ U.S. limited lifetime transferable warranty.   8x32 With its compact and lightweight design, rugged construction, comfortable ergonomics and wide field of view, the 8x32 is the ideal companion for bowhunters, birders and wildlife observers who demand quality optics for open country observation. MSRP: $411.10 10x32 With the 10x32, we have added magnification without adding extra weight. For situations in the field that call for a closer look, such as scoring game or observing the fine details in nature, the 10x32 delivers bright, crisp images, even in low light. MSRP: $444.43   Technical data:                                                                                  8x32                    10x32 Magnification                                                             8                         10 Objective lens diameter            (mm)                        32                          32 Exit pupil diameter                    (mm)                      4.0                          3.2 Twilight Factor                                                         16.0                      17.9 Field of view              (ft/1000 yds)(m/1000m)         405/135                  336/112 Subjective angle of view             (°)                          60                          63 Close-up setting limit              (ft / m)                                     4.9  /  1,5 Diopter Adjustment Range       (dpt)                                         +/- 4 Exit pupil distance                  (mm)                                           16.5 Pupil Distance                         (mm)                                         56 - 74 Lens type                                                                                ED Prism system                                                                   Schmidt-Pechan Coating                                                                          Hydrophobic Zeiss MC                                                          Nitrogen Filled                                                                         Yes Waterproof                           (mbar)                                          100 Operation Temperature         (°F / C°)                              -5° / +140°     -15° / +60° Length                                 (in / mm)                                     4.9  /  125 Width with an eye spacing of 65 mm  (in / mm)                             4.37  /  111 Weight                                    (oz / g)                                       17.98  /  510 Subject to changes in design and scope of supply due to technical improvements.   For more information on ZEISS’ award winning products, please visit us at www.zeiss.com/us/sports-optics or join us at facebook.com/CarlZeissHuntingUS.     About the ZEISS Group ZEISS is an international leader in the fields of optics and optoelectronics.  The more than 24,000 employees of ZEISS generated revenue of about 4.2 billion euros in fiscal year 2012/13.  Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany.  ZEISS has been contributing to technological progress for more than 160 years.  ZEISS develops and produces solutions for the semiconductor, automotive and mechanical engineering industries, biomedical research and medical technology, as well as eyeglass lenses, camera and cine lenses, binoculars and planetariums.  ZEISS is present in over 40 countries around the globe with more than 40 production facilities, around 50 sales and service locations and over 20 research and development sites.  Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).    

ZEISS Wins Field & Stream’s “Best of the Best” Award with the new TERRA XB75 Crossbow Scope         NORTH CHESTERFIELD, VA., (September 21, 2015) - Carl Zeiss Sports Optics, the world's leading manufacturer of high performance sports optics, is pleased to announce they have been awarded Field & Stream’s “Best Of The Best” Award for the new TERRA XB75 Crossbow Scope.   “This is truly incredible,” stated Mike Jensen, President of Carl Zeiss Sports Optics USA.  “Earning an optics award in the first year of the launch in the crossbow category is a major accomplishment.  Winning them consistently is further proof that ZEISS is the undisputed world leader in sports optics.  The Field & Stream optics test is one of the most respected in the industry and we are very honored and humbled by this tremendous achievement.” The winning products of the Field & Stream test are ultimately selected based on significance of the innovation, the quality of the design, and the value they bring to outdoorsmen.  Selection criteria vary, depending upon the category, but all of the winning products share one characteristic:  excellence in their field. Field & Stream’s optics tests were conducted by writer and optics guru, Tom McIntyre, author of “The Snow Leopard’s Tale” and 40 years of safari stories, "Augusts in Africa," to be published next year by Skyhorse Publishing.  “The TERRA XB75 combines the innovation and the reliability in the field that has come to be expected from Zeiss,” said McIntyre.” “Our staff spent the better part of the past year finding and testing the gear that will make readers’ time in the woods more productive and more fun,” says Slaton White, Deputy Editor of Field & Stream.  “The winning products not only withstood our tough testing, but they stood head and shoulders above the rest displaying absolute excellence in their field.  The “Best Of The Best” is the highest honor Field & Steam bestows on gear, and the winning products are the best of the year; worth your time, worth your money.” About the TERRA XB75 Crossbow Scope: The new XB75 2-7x32 offers crossbow enthusiasts the ability to determine aiming points from 20 - 75 yards in 2 ½ yard increments based on the chronographed speed of the bow.  The XB75 features all the benefits of German engineering and performance that you've come to expect from ZEISS, including uncompromising optical performance, all in a lightweight, extremely rugged, compact 1" design.  Lens features includes MC anti-reflective coatings to produce bright, high contrast images eliminating the need for an illuminated reticle.  Now you can hunt harder and longer by being able to stay on stand when the last bit of light is being squeezed out of the day. TERRA XB75 is built to handle the most rugged terrain and challenging conditions, and is backed by the Carl Zeiss U.S. Limited Lifetime Transferable Warranty.

             10 Tips For Crossbow Success This Hunting Season   Are you toting a crossbow into the field this year? These 10 solid tips can give you the edge you need to find horizontal-bow success. Brad Fenson — September 16, 2015 10   Tips for Crossbow Success There are no shortcuts when it comes to hunting with a crossbow, and minding the details will ensure a freezer full of venison this season. A strong knowledge of the principles of archery and marksmanship will help you get the most out of your equipment and be successful under any conditions you may face in the crossbow woods.   Practice On 3-D Targets   Once you’ve got the sights/scope on your crossbow dialed in, it’s time to shoot some 3-D targets. Why? Whitetails don’t come with a target-shaped birthmark on their sides. Picking a small spot on a large body can be tough. You need to practice on a life-like target and imagine aiming at a single hair. In addition, it helps to review the anatomy of a whitetail deer. This way, during your practice sessions, you can look at your bolt impact and know if you got the heart, lungs, liver, etc.   Range Ahead   Save time and decrease movement in your stand or blind by knowing your range before a deer shows up. Use a rangefinder to confirm the distance to known objects in your shooting lanes, such as trees, rocks, flowers, grass or any natural features, and use them as reference points. Confirm the farthest distance you can shoot, and anything inside that zone is fair game.   Trigger Pull   There is nothing more critical to consistent arrow flight and accuracy than trigger pull. A slow, gentle squeeze on the trigger prevents you from pulling your bow off target when releasing an arrow. For best consistency use the center of the pad on your index finger and make sure you place the exact same spot on the trigger every time.   Focus Your Reticle   There is a quick trick for properly focusing the reticle in your crossbow scope – with or without the scope attached – and it takes less than a minute. Simply go outside, glance up and find a piece of blue sky totally clear of clouds. Turn the focus ring on the back of the scope all the way out. Lift the scope, point it at the sky and quickly look at it (no more than 3 seconds) to see if the reticle is in focus. Turn the focus ring one turn and repeat the quick look. Repeat this procedure until the reticle is in perfect focus as soon as you look at it. Then continue the exercise by turning the focus ring until the reticle is out of focus again. Then turn the focus ring back in the opposite direction until the reticle is clear, and you have bracketed the focus area and confirmed the correct dial position.   Make It Real   If you plan on hunting in layers of warm clothes – gloves, facemask, stocking cap – then conduct practice sessions wearing this type of apparel. The extra bulk and loss of mobility can drastically impair shot and arrow delivery. Rather than taking a chance, know exactly how your scope lines up from your shoulder while wearing these garments and whether you can find the reticle in your scope quickly. Most importantly, make sure you can still squeeze the trigger with your gloves on.   Check Limb Clearance   There is nothing worse than having one of your crossbow limbs come in contact with something. Treestands and blind setups are notorious for spoiling a hunt because hunters don’t run through their shots before the real thing happens. If you plan on shooting out of a blind, practice out of a blind. Make sure to try various angles to confirm you know how much clearance is required when you squeeze the trigger. The same goes for treestands.   Use A Rest   Shooting sticks and bipods are a great way to stabilize your bow on the front end. The extra support allows shooters to hold on target and reduces muscle fatigue, which causes accuracy-robbing shakes. Bipods mount directly to sling-swivel mounts on the bottom of the stock, but shooting sticks need to be field tested to ensure they don’t get in the way of limbs or strings. A trigger stick is quickly adjustable for height and provides a cradle to support the forestock of your crossbow but isn’t directly mounted to the crossbow.   Try Back Support   Supporting the butt-end of your stock is a great way to improve your accuracy. The good news: This isn’t hard to accomplish. The simple act of leaning into a tree with the shoulder that is supporting the bow will provide outstanding stability for improved accuracy. You can purchase field rests to support both the forearm and butt of a crossbow.   Practice The Mechanics   When shooting at the range or at targets in the backyard, it really doesn’t matter how much noise you make. However, if a mature white-tailed buck is standing a mere 20 yards away, you better know how to slowly and silently lift your bow, shoulder it for quick target acquisition and ready for the shot. It may all sound simple, but the mechanics are what typically foil a close-range shot.   Practice The Hold   How long can you hold your crossbow in the shooting position? If you start to shake after just a minute, your accuracy will suffer. To prevent fatigue make sure you watch your quarry over your scope and not with the reticle tracking every movement. Prolonged focus in a scope quickly leads to eye fatigue. Dropping your eye in line with your reticle seconds before a shot opportunity will ensure you focus on the reticle and deer at the same time, with little or no movement.

                 ZEISS Announces New Revolutionary Hunting binoculars -The VICTORY SF     NORTH CHESTERFIELD, VA., (September 9, 2015) - Carl Zeiss Sports Optics, the world's leading manufacturer of high performance sports optics, is pleased to announce the release of the new VICTORY SF binocular as the perfect complement to the VICTORY super-premium line of products. Next to the VICTORY HT, specialized for extremely low light, the VICTORY SF is the ultimate all-purpose binocular.   Offering the most brilliant images, the widest fields of view available combined with perfect ergonomics, it is ideal for all types of hunting.” said Mike Jensen, President of Carl Zeiss Sports Optics. “We are introducing an entirely new product design with a triple-link bridge. The ZEISS VICTORY SF is setting the new standard in optical performance and ergonomics.”   The core of the new ZEISS VICTORY SF is the Ultra-FL lens, designed to achieve new levels of resolution, brilliance and color reproduction. ZEISS engineers have developed a new, highly innovative optical system comprised of two fluoride lenses made with SCHOTT glass. The result is a spectacular and previously unimaginable viewing experience, full of brilliance and intricate details. The SF binoculars weigh in at just 27.5 ounces, extraordinarily light-weight for this type of optical performance. This allows for hours of fatigue-free viewing with the highest possible optical quality. In addition to this radical reduction in weight, the ZEISS VICTORY SF also introduces a new revolution in ergonomics: the Ergo-Balance concept. Unlike classic binoculars, the focal point of the lens is shifted further towards the back for comfortable viewing for extended periods of time. This is a product feature that hunters will definitely notice when using the VICTORY SF in the field.   The newly developed seven-lens eyepiece with ZEISS field flattener technology creates an extremely sharp image with extremely wide fields of view. The VICTORY SF 10x42 with 360 ft. field of view (FOV) and VICTORY SF 8x42 with 444 ft. (FOV) at 1000 yards are unmatched in their classes. In contrast to the traditional double-link bridge, the mechanics of the new ZEISS VICTORY SF were moved to the bridge above the focusing wheel. As a result, the focusing wheel is shifted towards the hand used to operate it for greater ergonomic benefits. There is also enough space to operate the focus wheel with gloves on in cold weather. This new position of the focusing wheel allows the hand to hold the binoculars in a very relaxed position for hours of fatigue-free viewing. The newly developed anti-slip tread on the focusing wheel improves the grip for quick focusing – even in wet conditions.   ZEISS engineers have integrated its Smart Focus concept into the VICTORY SF binoculars. Conventional binoculars require the focusing wheel to be turned 2.5 times in order to change from the close focus to the maximum observation distances. The VICTORY SF only requires the focus wheel to be turned 1.8 times, a distance that is 39% shorter. This makes it possible to focus more quickly and accurately – an ideal feature for quick and precise game observation.   The VICTORY SF binoculars are proudly manufactured at the Wetzlar production site, with the distinction of being “Made in Germany” and backed by an industry leading no fault / limited lifetime transferable warranty.   VICTORY SF 8x42: The 8x42 offers outstanding and fascinating high-contrast viewing. The 8x magnification creates an extremely large field of view, allowing for hours of viewing with unparalleled stability. With the widest field of view available these binoculars are the perfect companion when it comes to getting a quick overview of complex terrain.   VICTORY SF 10x42: The 10 x 42 allows outstanding viewing at great distances. The 10x magnification offers an unexpected level of precision and incredibly sharp details. The Ergo-Balance concept allows for easy, comfortable handling despite the higher magnification.   MSRP: VICTORY SF 8x42 $2,888.87 VICTORY SF 10x42 $2,944.43   Technical data:   About the ZEISS Group ZEISS is an international leader in the fields of optics and optoelectronics. The more than 24,000 employees of ZEISS generated revenue of about 4.2 billion euros in fiscal year 2012/13. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. ZEISS has been contributing to technological progress for more than 160 years. ZEISS develops and produces solutions for the semiconductor, automotive and mechanical engineering industries, biomedical research and medical technology, as well as eyeglass lenses, camera and cine lenses, binoculars and planetariums. ZEISS is present in over 40 countries around the globe with more than 40 production facilities, around 50 sales and service locations and over 20 research and development sites. Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

FOR IMMEDIATE RELEASE:   BADLANDS OFFERS TWO CORE PACKS IN REALTREE AP® SNOW FOR A LIMITED TIME   West Jordan, UT – Badlands will release two of its core pack styles, the 2200 and the Superday, in Realtree AP® Snow Camo for a limited time and in limited quantities starting in September 2015.   “There is definitely a demand out there for snow camouflage for the Western, Midwest, and Eastern hunters. It’s been several years since we last did a snow camo release so we felt it was time to offer them up once again” said Badlands Sales Manager Dominick Murphy. He added, “We’ve updated the designs on both the 2200 and Superday since our last snow camo packs so it was definitely time to make this happen.”   The Badlands 2200 and Superday packs will be available in Realtree AP® Snow starting in September and can be seen at www.badlandspacks.com.   Now in its 20th year, Badlands continues to focus on exceptional quality, continuing innovation, unmatched performance and as always the only unconditional lifetime warranty in the industry

  Próis® Hunting Apparel has the Gear Women Need for Pursuing Big Game This Season   Hunting season is once again upon us, and hunters everywhere are preparing to battle the elements in pursuit of North American Big Game across the continent. Whatever your target may be, go into the field with confidence and poise under the protection of Próis Hunting Apparel. Heavy north winds, snow, or rain- none of these stand a chance against the most innovative hunting gear available for women. Take a closer look at the company's cutting-edge line of women's outdoor apparel.   Let's start by discussing one of the company's most popular garments, the Generation X Jacket. Constructed of Próis' signature water resistant and wind stopping nylon tricot fabric, the Gen-X is the ultimate in functionality. It features scapular pockets located between the shoulder blades to house activated hand warmers and a deep-set lumbar pocket across the back to hold soft goods or act as a vent. Deep hand pockets and an additional zippered arm pocket keep valuables close-by should you need them in a pinch. Extended hooding adds additional warmth and blockage from the wind. And, as always, the zippers feature snap down sliders for added silence.   A popular pairing for the Gen-X jacket are the similarly named Generation-X pants. Put these two items together and you will be ready for anything. Wind stopping and water resistant fabric keeps the hunter protected from unpredictable weather. Fleece lining along the inner pant provides extra warmth and comfort. The Gen-X pants feature front, back, and cargo pockets which all snap or zip closed in order to keep contents in place. For the hunter who likes to layer, these pants have built in boot zips to ease donning and an elastic drawstring to keep debris and moisture out of the boot.   The Generation-X Jacket and Pants are both available in the following patterns: Realtree AP HD®, Advantage Max-1 HD®, and Mothwing Mountain Mimicry. They come in sizes XS-XXL.   For a complete head to toe outfit, Próis staff recommends Incredisocks and a pair of Zamberlan boots. Made from bamboo charcoal, the sleek designs of the Incredisocks only confirm Incrediwear's commitment to perfection. This recipe ensures a perfect match for the hunting lifestyle. Keeping you warm when it's cold and cool when it's warm, Incredisocks performance unequivocally lives up to the promise of excellence. Invest in a pair of Zamberlan Women's hunting boots and you will have the perfect sock and boot combination for the ultimate in silence and comfort while you hunt. Constructed with a supported instep, narrow heel, and high arch, these boots were made specifically with the female foot in mind.   Get all of these items and more at www.proishunting.com or call (970) 641-3355 to receive additional advice from the staff on recommended sizing and camo patterns.   Próis was created for women, by women who refuse to settle for downsized men's gear or upsized children's gear. Each garment is created with the most technologically advanced fabrics available and a host of advanced features to provide comfort, silence and durability. The company's out-of-the-box thinking has resulted in amazing designs for serious hunters that have taken the industry by storm and raised the bar for women's outdoor apparel.   To learn more about the company's innovative line of serious, high-performance huntwear for real women, contact: Próis Hunting and Field Apparel, 28001-B US Highway 50, Gunnison, CO 81230 · (970) 641-3355 · Or visit: www.proishunting.com   Próis has garnered a great following of men and women throughout the industry through their wacky shenanigans and humor. Fondly called the Próis Posse, the Próis followers ramp up the craziness each day. Keep up with our lovably wacky team through Facebook, Twitter, Pinterest and LinkedIn. Warning: Próis social media is not for the faint of heart....and "your mom" is not really your mom...it's a metaphorical mom. You can also check out the latest updates on Próis field and pro staff and company news via the Próis blog.

PRESS RELEASE   ZEISS Introduces the New TERRA® ED Pocket Binoculars   NORTH CHESTERFIELD, VA. (August 11, 2015) Carl Zeiss Sports Optics, the world's leading manufacturer of high performance sports optics proudly introduces its latest model of outdoor sporting binoculars, the TERRA ED 8x25 and 10x25. With its very compact size, the new ZEISS TERRA ED Pocket is ideal for outdoor fans who value a lightweight, compact size binocular, but are not willing to compromise when it comes to the quality of the optics.   ZEISS TERRA ED Pocket – Maximum performance under extreme conditions   In the mountains and on the trails, every ounce counts. Weighing just 10.9 oz. and equipped with ED glass, the new TERRA ED Pocket from ZEISS delivers the high level of optical excellence expected by outdoor enthusiasts. The field of view is particularly large: at a range of 1,000 yards, it is 357 feet on the TERRA ED Pocket 8x25, and 291 feet on the 10x25. The images impress with their high contrast and wealth of details – even in reduced lighting conditions. Thanks to the operating temperature range of -4 to +145°F, the waterproof body and the ZEISS multi-coating, TERRA ED Pocket binoculars enable outstanding visual experiences even in rough environments. When not in use, the binoculars are very quickly folded via the double-link bridge and stored in the pouch. TERRA ED Pocket binoculars are backed by the ZEISS’ U.S. limited lifetime transferable warranty.   “The new TERRA ED Pocket is a fantastic addition to the already field-proven premium entry line of TERRA binoculars,” said Mike Jensen, President of Carl Zeiss Sports Optics. “ZEISS is the leader in world class optics, and these pocket versions are sure to please outdoors and nature observation enthusiasts. ZEISS TERRA ED Pocket Binoculars: 8x25:$333.32 (MSRP) 10x25: $366.66 (MSRP)   Technical data: TERRA ED Pocket                                           8x25                           10x25 Magnification                         8                                10 Objective diameter                25 mm                        25 mm Exit pupil                              3.1 mm                        2.5 mm Twilight Factor                      14.1                             15.8 Field of view                      357 ft at 1000 yds          291 ft at 1000 yds Subjective view angle            52°                              54°   Close focus                           6.2 ft                            6.2 ft Diopter Adjustment Range      +/-3                            +/-3 Pupil Distance                       35-72 mm                    35-72 mm Objective type                         ED                                ED Prism                             Schmidt-Pechan              Schmidt-Pechan Coating                      Hydrophobic ZEISS MC     Hydrophobic ZEISS MC Nitrogen Filled                       yes                                  yes Waterproof                        100 mbar                       100 mbar Operating Temperature          -4 / +145 F               -4 / +145 F Length                                   4.4 in                             4.4 in Width at an eye width of 65 mm 4.5 in                            4.5 in Weight                                     10.9 oz                          10.9 oz Order No.                             522502-9907 5                   22503-9907

FOR IMMEDIATE RELEASE:                                                 J July 29, 2015 FOR MORE INFORMATION: 817-310-8382 Brownells Provides Scholarships for Summer Youth Shooting Academy   Grapevine, TX - Brownells has teamed with the American Sportsman Shooting Center, home of the nation's only indoor, live-fire cinema range to provide scholarships for the upcoming Youth Shooting Academy, presented by K-5 Arms Exchange. The scholarship applications are now available to young shooters between the ages of 13 and 18. The American Sportsman Shooting Center's Youth Shooting Academy, presented by K-5 Arms Exchange, will introduce and educate young shooters between the ages of 13 and 18 in basic rifle fundamentals and safe gun handling. The weekly session will be conducted from July 20 - August 13, 2015. Students will learn from Sportsman Shooting Center's experienced NRA certified instructors, utilizing modern indoor electronic range facilities. In addition to outstanding rifle instruction, students will have an opportunity to win a portion of over $16,000 in sponsored prizes. The top student in each session will win a "Radical AR-15" rifle provided by TK Tactical (valued at $1,000). The top overall student of the summer academy will win a Blaser R8 Professional rifle package (valued at $4,500) courtesy of Blaser USA, as well as a guided Oryx hunt donated by Droptine Ranch in Trent, TX (valued at $7,500). Total prize value for the Overall Top Shooter is $12,000. "The chance to introduce a new generation to our sport shooting tradition is exciting," said Pete Brownell, CEO of Brownells. "Our scholarships to the ASSC's Youth Shooting Academy will provide help for those who might not be able to afford it." The American Sportsman Shooting Center is the only indoor, live-fire shooting cinema in the United States. Conveniently located just north of Dallas/Fort Worth Airport in Grapevine, Texas. Our 30-yard indoor shooting range has the state-of-the-art BKE Hitcom® system, allowing shooters to hunt a variety of game from all over the world and tactical targets and scenarios with live ammunition. For students and parents who would like more information, or would like to register in the Youth Shooting Academy, please visit our website at http://www.sportsmanshootingcenter.com/youth-program/ or call (817)310-8382. The Youth Shooting Academy is sponsored by the generous contributions from: K5 Arms Exchange, Droptine Ranch, Aimpoint, Blaser USA, TK Tactical, and Brownells. Firearm prizes will be awarded in compliance with all federal, state, and local laws. Contact ASSC for more details.   About Brownells Serious About Firearms Since 1939™, Brownells is the world's leading source for gun parts and accessories, ammunition, gunsmithing tools, survival gear and archery. With a large selection of both common and hard-to-find items, and an extensive collection of videos, articles, and gun schematics, Brownells is the expert for everything shooting-related. Committed to maintaining our great traditions, Brownells has more, does more and knows more - and guarantees it all, Forever. For more information or to place an order, call 800-741-0015 or visit Brownells.com. Stay up-to-date with Brownells on YouTube, Facebook, Twitter and Instagram.