FOR IMMEDIATE RELEASE:   NEW BADLANDS ASCENT PACK DESIGNED TO CLIMB THE HILLS OR THE TREES   West Jordan, UT –  Part of the new pack lineup for 2017, Badlands is set to release the Ascent Pack as a mid-range, versatile, do-it-all workhorse. Over a year in development and testing, the Ascent Pack features new technologies and functionality never before seen on a Badlands pack. Built to be ideal for backcountry hunts or treestand hunting alike, the Ascent Pack will feel at home on the mountain or in the treetops.   Among the new features are the Badlands Bow-Wrap Carrier System, an internal padded spotting scope pocket, a reverse bucket lid opening for easy access and a new ventilated suspension. Other features and specs are as follows:   Included Rain Cover Built-In Rifle Boot Total Volume: 2430 Cubic Inches Weight: 4.5 lbs Hydration Reservoir Compatible Bow and Rifle Carry Compatible The Ascent pack is available in Badlands Approach camo and will be available fall 2017. The MSRP will be $249.99 and include the legendary Badlands Unconditional Lifetime Warranty.   Now in its 24th year, Badlands continues to focus on exceptional quality, continuing innovation, unmatched performance and as always the only unconditional lifetime warranty in the industry.

HUNTERS REJOICE AT INNOVATIVE BADLANDS COMBINATION BINOCULAR/RANGEFINDER CASE DURING ANNUAL TRADESHOWS West Jordan, UT – Crowd control was key for Badlands at the 2017 ATA tradeshow as they unveiled the new Bino XR optics case. Utilizing Badlands Zip-No™ Magnetic Closure Technology, the Bino XR provides separate, easy-access compartments for a set of binoculars and a rangefinder. “Oohhs and aahhs” were frequently overheard as Badlands demonstrated the dual-carry capability of the new case. Features of the Bino XR include: · Badlands Zip-No™ Magnetic Closure Technology on both upper and lower compartments· Upper storage fits most 10x42 binoculars and smaller· Lower storage fits most rangefinder models· Built-in lens cloth· Tethers for binoculars and rangefinder· New zippered side pocket storage· Built-in (removable) rain cover for ultimate protection· New slimmer, ventilated 4-way shoulder harness system Badlands Supply Chain Manager Tim Shoaf said of the new case, “Honestly, this one is kind of pain in the you-know-what for me because demand is already through the roof.” He continued, “We’re working hard to fulfill all the demand and make sure everyone has one of these on their chest this spring.”The Badlands Bino XR will be available April 2017 for $149.99. Available color options will be Badlands Approach camouflage, Serengeti Brown and Gunmetal Gray.Now     in its 23rd year, Badlands continues to focus on exceptional quality, continuing innovation, unmatched performance and as always the only unconditional lifetime warranty in the industry.  

              ZEISS introduces new ZEISS Conquest® Gavia 85 spotting scope   NORTH CHESTERFIELD, VA., August 4, 2016 – Carl Zeiss Sports Optics, the world's leading manufacturer of high performance sports optics, is pleased to announce the new ZEISS Conquest Gavia 85 angled spotting scope, specially developed to meet the needs of sportsmen and wildlife/nature observers.   The powerful 60x magnification combined with a wide-angle field of view, the Gavia 85mm spotting scope makes tricky identification of wildlife no problem, even at great distances thanks to highly detailed image rendition. Outstanding optical performance and brightness along with an intuitive and dynamic focusing mechanism enables fast and smooth focusing during observation. The Gavia’s compact and light-weight design makes packing this spotting scope in remote locations comfortable and effortless.   Made in Germany, the Conquest Gavia owes its outstanding image quality and optical resolution to its 85mm objective design and its unique HD glass system. This phenomenal optical concept offers unrivalled low light performance. All external lenses are protected by LotuTec® coating for easy cleaning and clear visibility in any weather situation.   Specifications: Magnification                                                            30-60x Objective Lens Diameter                                          85 mm Exit Pupil Diameter                                                  2.8-1.4 mm Focal Length (Objective Lens System)                   494 mm Field of View at 1,000 yds                                      99-69 ft Close Focus                                                             10.8 ft Lens Type HD Coating                                             LotuTec® /T* Fogproof                                                                  Nitrogen Filled Waterproof                                                             400 mbar Lens Thread                                                            M 86x1 Length                                                                    15.6 in Weight (incl. Eyepiece)                                         60 oz Order Number (with Eyepiece 30-60x)                528048-0000-010 Retail Price                                                            $1,999.99

FOR IMMEDIATE RELEASE: BADLANDS ANNOUNCES A BOLD NEW APPROACH TO CAMOUFLAGE TECHNOLOGY   West Jordan, UT – After undertaking the company’s biggest project to date three years ago, Badlands has announced that Approach Evasion Technology is ready to conceal hunters everywhere in 2016. Developed around a “Design, Test, Repeat” mentality, the Badlands Approach pattern evolved into the most versatile and adaptable camouflage to date.   Based on Badlands’ “Adaptive Coloration Technology,” the look and feel of the Approach pattern changes based on the wearer’s surroundings and lighting conditions. Heavily wooded forests shift Approach to a green and brown dominant pattern while sagebrush and rock bring out the lighter tones of the Approach pattern. Tested at both extreme distances and up close, Badlands Approach features an innovative breakup pattern to ensure visual confusion for whatever may be looking the wearer’s way, no matter the distance.   “The Approach project got its name for two reasons,” said Badlands General Manager Bill Crawley. “First, we truly did take a brand-new approach to looking at how and why camouflage is effective. Second, this pattern will really allow you to physically approach the game you pursue more effectively and get you closer than ever before.”    Available Spring/Summer 2016, Badlands Approach will first be offered on several Badlands packs and all-new apparel items. Pricing will vary. Additional information can be found at www.badlandsapproach.com. Now in its 20th year, Badlands continues to focus on exceptional quality, continuing innovation, unmatched performance and as always the only unconditional lifetime warranty in the industry.

                                                                Sure-Shot Game Calls Upgrades the Yentzen One   Groves, TX - In 2014, when Sure-Shot Game Calls introduced the Yentzen ONE duck call, it followed on the heels of the World Champion Original Yentzen which, as the first ever double-reed system, revolutionized the duck call industry back in the 1950s. Now, the new and improved Yentzen ONE is taking it into the next generation.   The Sure-Shot Yentzen ONE has earned respect among duck hunters due to the tonal quality which makes the true sounds of waterfowl and the Yentzen ONE nearly undistinguishable. The new proprietary CNC machined body of the Yentzen ONE also features a Cerekote™ khaki-colored band giving it a sure grip. The newly patented Screw-Lock System makes it the loudest and strongest duck call on the market. The re-engineered Screw-Lock System protects the integrity of the call, eliminates the need for O-Rings, while also preventing air loss.   The Yentzen ONE features a Sure-Quack reed system which better controls the vibration within the call. This, combined with the Sure-Quack trough system provides better tonal qualities. Lastly, the Sure-Quack peg design allows the reed to pivot for better control. The new and improved Yentzen ONE has an MSRP of $155.98.   About Sure-Shot Game Calls: The 60+ year old company was founded by James "Cowboy" Fernandez and George Yentzen in Nederland, Texas in the early 1940s. After many prototypes, their first product, the 1950 patented Yentzen, became the very first double-reed duck call introduced to the marketplace. In 1959, Cowboy Fernandez entered several duck calling competitions and both he and the Yentzen Caller became world class champions. When the elderly Cowboy Fernandez backed off of production, Charlie Holder purchased the company in 2011. Today, Sure-Shot offers over two dozen game calls for waterfowl, predator, deer, and turkey.   For more information about Sure-Shot's complete line of game calls, visit their website at SureShotGameCalls.com

              Inteliscope PRO+ Rifle Mount For Seek Thermal’s CompactXR Camera Now Shipping   Product showcases the first integration of Seek’s CompactXR thermal image camera into a night vision scope at a price point of less than $500   SANDPOINT, Idaho, December 21, 2015 – Inteliscope LLC today announced it is now shipping the patented Inteliscope PRO+ Rifle Mount for Seek Thermal’s award-winning CompactXR thermal imaging camera. Inteliscope is the first company to integrate the Compact XR into a night vision scope at a price point of $497.   “With a highly successful pre-sale campaign for the Inteliscope PRO+ Rifle Mount for Seek’s CompactXR, we could not be more pleased to bring this product to market,” said Jason Giddings, Inteliscope’s CEO. “This product is such a great example of how Inteliscope is tapping into the latest technologies to help our customer base perform better and be safer in the field.”   “We are excited to see new innovations through the use of our products and SDK starting with Inteliscope’s mounting kit,” said Tracy Benson, VP of Global Marketing for Seek Thermal. “The idea that the Inteliscope team could quickly make an accessory suitable for their customers leveraging the same smartphone CompactXR device and Seekware SDK at affordable prices is remarkable."   The $497 Inteliscope PRO+ Rifle Mount bundle provides a quality night vision experience for a fraction of the cost of stand-alone units. The Inteliscope PRO+ mounts any smartphone to the shooters rifle and the Seek XR is integrated into the PRO+ mount using a snap-in bracket with a short extending cable to the phone, providing firm support to improve accuracy and eliminate issues with high recoil. Seek’s CompactXR can detect temperatures from -40° up to 626° Fahrenheit, with the ability to detect heat up to 1,800 feet away.   About InteliScope  InteleScope LLC is a business entity established to bring to market the Inteliscope tactical firearm mount and smartphone device apps. Inteliscope products are designed and assembled in North Idaho. The Inteliscope product lines may be purchased online at www.inteliscopes.com or from over 600 dealers worldwide. To place an order or to learn more, go to www.inteliscopes.com.   About Seek Thermal   Seek Thermal engineers, designs, and manufactures high quality thermal imaging products, Seekware SDK, and core platforms for consumer, commercial, and heat sensing IoT data applications. With headquarters in Santa Barbara, California, the global hub of thermal imaging innovation, the company has developed breakthrough thermal imaging camera cores that will enable a range of affordable products for use at home, work, and play. Inteliscope, the Inteliscope logo, and Inteliscope PRO+ are trademarks of Inteliscope. Other company and product names may be trademarks of their respective owners.

                      Carl Zeiss Sports Optics Promotes Joel Harris to Global Position   NORTH CHESTERFIELD, VA., November 22, 2015 – Carl Zeiss Sports Optics proudly announces the promotion of Joel Harris to the position: Head of Global Public Relations – Sports Optics Division. Harris will report to Mike Jensen, President of Carl Zeiss Sports Optics SBE, LLC USA and Dr. Simone Zaha, Senior Director Marketing & Communications Carl Zeiss Sports Optics, GmbH.   In this global role, Harris will handle all public communications for the Sports Optic Division worldwide including communication tasks that relate to brand and business development, strategic planning, product and company advertising, public/media relations, copywriting and new product launches. Harris came to Zeiss with 20 years of outdoor industry brand management and public relations experience. Prior to joining Zeiss, Harris was brand manager for G5 Outdoors. In this role, he was responsible for all aspects of marketing, public relations and brand management. Prior to G5, Harris led key account management for Eastman Outdoors (Carbon Express and Gorilla Treestands), and brand management for Kahles Optics. Harris is an extremely accomplished outdoorsman with a lifetime of hunting, shooting and archery experience.   "While at ZEISS, Joel has been able to provide our partners a level of support that is second to none in this industry", said Michael Jensen, President of Carl Zeiss Sports Optics, SBE, LLC. "Joel‘s extensive network and industry expertise, combined with his premium optics product knowledge, makes him an extremely valuable asset to our team at Carl Zeiss, not only in the U.S. but worldwide. We look forward to him applying his industry expertise for the rest of the world.”   "I have always had a deep understanding of premium optics and the premium optics market," said Harris. "ZEISS is clearly the leading brand in sports optics, providing cutting edge technology and products for all sportsmen and women. I am truly thrilled to work with a very talented global team to elevate the ZEISS brand to the highest possible level."    

Badlands www.badlandspacks.com FOR IMMEDIATE RELEASE:  A PICTURE IS WORTH A THOUSAND WORDS WITH THE BADLANDS CAMERA DAY PACK   West Jordan, UT – After introducing the world to the first ever truly functional hunt-specific camera pack in 2013, Badlands has designed and released a second pack in the Camera Series. Designed for today’s hunter that is focused on capturing those “once-in-a-lifetime” moments, the all-new Badlands Camera Day Pack is multi-functional and fills the need for a smaller camera pack.   Adding actual useable features was paramount during the design and test phases of the Camera Day Pack. Features include: · Two customizable/movable division inserts included for interior of pack · Removable camera shelf · Quick access magnetic bucket lid opening · Built-in rain fly for ultimate weather protection · Included rifle/tripod/tree-arm boot · Unique front opening for quick access to camera gear · Multiple exterior compression straps for hauling camera equipment and/or bow or rifle “This pack endured more testing than we can remember in recent history” said Badlands Lead Designer Chris Lambert. “We know that so many people are filming nowadays and they want a functional pack that will first and foremost protect their investment and second give them quick access when they need it most. We were able to design a 1250 cubic inch, 3 pound pack that is highly functional both for filming and hunting. Hunters and videographers asked for a “daypack” size camera pack and we were more than happy to oblige.” The Badlands Camera Day Pack is available in Realtree Xtra® pattern and retails for $199.95 Now in its 20th year, Badlands continues to focus on exceptional quality, continuing innovation, unmatched performance and as always the only unconditional lifetime warranty in the industry.

ZEISS Wins Petersen’s Editor’s Choice Award with the TERRA 3X Riflescope   NORTH CHESTERFIELD, VA. (October 5, 2015) –   Carl Zeiss Sports Optics, the world's leading manufacturer of high performance sports optics, has won the 2015 Petersen’s Hunting Editor’s Choice Award for the Best Budget Riflescopes with the TERRA 3X 3-9x42 riflescope.   The editorial staff of Petersen’s Hunting magazine has recognized this riflescope for offering the highest quality, the most innovative design, and the best utility for today’s hunter. Petersen’s Hunting, published by InterMedia Outdoors, is one of the leading magazines for serious hunting enthusiasts in the United States.   “This is an incredible honor,” said Mike Jensen, President of Carl Zeiss Sports Optics. “Carl Zeiss Sport Optics has accomplished what no other premium optics manufacturer has ever done before: successfully launching a premium entry optics line that continues to win prestigious awards, and now this award from Petersen’s Hunting confirms that ZEISS is truly the leader high performance sports optics.   ” For the past five years, the editors at Petersen’s Hunting have turned their love for premium outdoor gear into the Editor’s Choice Awards. Best-in-class products that embody the ideal combination of quality, craftsmanship, ingenuity, and value are given these awards. Hundreds of products are thoroughly tested by staff writers and editors in real-world conditions. Where scientific measures can be used for quantifiable results, they are. Where they can’t, years of hunting experience and practical field knowledge become the yardstick.   About the Terra Line: TERRA 3X riflescopes offer all the benefits of German quality, design, engineering and performance that hunters from around the world expect from ZEISS. Starting at $388 MSRP, the ZEISS TERRA 3X riflescopes outperform many other brands by featuring best-in-class image quality, low profile ergonomics, durable construction, and are backed by Carl Zeiss’ U.S. Limited Lifetime transferable Warranty.   ZEISS TERRA 3X riflescopes are currently available in the following models:   TERRA 3X Riflescope                               Models: MSRP: TERRA 2-7x32 Z-Plex Reticle            $388.88 TERRA 3-9x42 Z-Plex Reticle                      $444.43 TERRA 3-9x42 RZ6 Ballistic Reticle              $511.10 TERRA 3-9x50 Z-Plex Reticle                      $511.10 TERRA 3-9x50 RZ6 Ballistic Reticle              $555.44 TERRA 4-12x42 Z-Plex Reticle                    $511.10 TERRA 4-12x42 RZ8 Ballistic Reticle           $555.44 TERRA 4-12x50 Z-Plex Reticle                    $555.54 TERRA 4-12x50 RZ8 Ballistic Reticle           $622.21   For more information on ZEISS’ award winning products, please visit us at www.zeiss.com/us/sports-optics or join us at facebook.com/CarlZeissHuntingUS. About the ZEISS Group ZEISS is an international leader in the fields of optics and optoelectronics. The more than 24,000 employees of ZEISS generated revenue of about 4.2 billion euros in fiscal year 2012/13. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. ZEISS has been contributing to technological progress for more than 160 years. ZEISS develops and produces solutions for the semiconductor, automotive and mechanical engineering industries, biomedical research and medical technology, as well as eyeglass lenses, camera and cine lenses, binoculars and planetariums. ZEISS is present in over 40 countries around the globe with more than 40 production facilities, around 50 sales and service locations and over 20 research and development sites. Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

ZEISS and Under Armour® teamed up to launch the new TERRA ED 8x32 and 10x32 binocular   NORTH CHESTERFIELD, VA., (September 28, 2015) –   Carl Zeiss Sports Optics, the world's leading manufacturer in high performance sports optics, is pleased to introduce the TERRA ED 32 mm binoculars, in 8x32 and 10x32 mm models. These are the perfect addition to the hugely successful TERRA ED line, which already includes 8x42 and 10x42 mm models. The new 32 mm binoculars combine the benefits of quality German engineering and design with the performance and features you’ve come to expect from ZEISS – all at an incredible value. The new ZEISS TERRA ED 8x32 and 10x32 is equipped with an exclusive Under Armour® Bino Harness, featuring durable, thick hypalon attachments, solid metal hardware and adjustable elastic straps for complete comfort.   “We are excited to add the new TERRA ED 32’s to the already field-proven premium entry line of binoculars,” said Mike Jensen, President of Carl Zeiss Sports Optics. “Carl Zeiss is the leader in world class optics, and this compact version is sure to please the archery and general observation enthusiasts. We are listening to what this market is asking for and delivering on it with TERRA. Terra is an outstanding optical product at an incredibly competitive price. TERRA ED line of products brings an additional choice of optics to millions more sportsmen in the U.S.”   TERRA ED binoculars offer exceptional visual experiences, packaged in an attractive, functional design. Thanks to SCHOTT ED glass with ZEISS MC multi-coated lenses, the images are always bright and clear, even in low-light conditions when wildlife is more active. With comfortable ergonomics and robust, lightweight, waterproof construction, TERRA ED binoculars are built to handle rugged terrain and harsh conditions. With a stunning 5.25 ft. close focus and a generous wide field of view, you’ll never miss a thing. The compact size makes TERRA ED extremely mobile in the field. All TERRA ED binoculars are backed by ZEISS’ U.S. limited lifetime transferable warranty.   8x32 With its compact and lightweight design, rugged construction, comfortable ergonomics and wide field of view, the 8x32 is the ideal companion for bowhunters, birders and wildlife observers who demand quality optics for open country observation. MSRP: $411.10 10x32 With the 10x32, we have added magnification without adding extra weight. For situations in the field that call for a closer look, such as scoring game or observing the fine details in nature, the 10x32 delivers bright, crisp images, even in low light. MSRP: $444.43   Technical data:                                                                                  8x32                    10x32 Magnification                                                             8                         10 Objective lens diameter            (mm)                        32                          32 Exit pupil diameter                    (mm)                      4.0                          3.2 Twilight Factor                                                         16.0                      17.9 Field of view              (ft/1000 yds)(m/1000m)         405/135                  336/112 Subjective angle of view             (°)                          60                          63 Close-up setting limit              (ft / m)                                     4.9  /  1,5 Diopter Adjustment Range       (dpt)                                         +/- 4 Exit pupil distance                  (mm)                                           16.5 Pupil Distance                         (mm)                                         56 - 74 Lens type                                                                                ED Prism system                                                                   Schmidt-Pechan Coating                                                                          Hydrophobic Zeiss MC                                                          Nitrogen Filled                                                                         Yes Waterproof                           (mbar)                                          100 Operation Temperature         (°F / C°)                              -5° / +140°     -15° / +60° Length                                 (in / mm)                                     4.9  /  125 Width with an eye spacing of 65 mm  (in / mm)                             4.37  /  111 Weight                                    (oz / g)                                       17.98  /  510 Subject to changes in design and scope of supply due to technical improvements.   For more information on ZEISS’ award winning products, please visit us at www.zeiss.com/us/sports-optics or join us at facebook.com/CarlZeissHuntingUS.     About the ZEISS Group ZEISS is an international leader in the fields of optics and optoelectronics.  The more than 24,000 employees of ZEISS generated revenue of about 4.2 billion euros in fiscal year 2012/13.  Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany.  ZEISS has been contributing to technological progress for more than 160 years.  ZEISS develops and produces solutions for the semiconductor, automotive and mechanical engineering industries, biomedical research and medical technology, as well as eyeglass lenses, camera and cine lenses, binoculars and planetariums.  ZEISS is present in over 40 countries around the globe with more than 40 production facilities, around 50 sales and service locations and over 20 research and development sites.  Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).