ZEISS Announces New Revolutionary Hunting binoculars -The VICTORY SF     NORTH CHESTERFIELD, VA., (September 9, 2015) - Carl Zeiss Sports Optics, the world's leading manufacturer of high performance sports optics, is pleased to announce the release of the new VICTORY SF binocular as the perfect complement to the VICTORY super-premium line of products. Next to the VICTORY HT, specialized for extremely low light, the VICTORY SF is the ultimate all-purpose binocular.   Offering the most brilliant images, the widest fields of view available combined with perfect ergonomics, it is ideal for all types of hunting.” said Mike Jensen, President of Carl Zeiss Sports Optics. “We are introducing an entirely new product design with a triple-link bridge. The ZEISS VICTORY SF is setting the new standard in optical performance and ergonomics.”   The core of the new ZEISS VICTORY SF is the Ultra-FL lens, designed to achieve new levels of resolution, brilliance and color reproduction. ZEISS engineers have developed a new, highly innovative optical system comprised of two fluoride lenses made with SCHOTT glass. The result is a spectacular and previously unimaginable viewing experience, full of brilliance and intricate details. The SF binoculars weigh in at just 27.5 ounces, extraordinarily light-weight for this type of optical performance. This allows for hours of fatigue-free viewing with the highest possible optical quality. In addition to this radical reduction in weight, the ZEISS VICTORY SF also introduces a new revolution in ergonomics: the Ergo-Balance concept. Unlike classic binoculars, the focal point of the lens is shifted further towards the back for comfortable viewing for extended periods of time. This is a product feature that hunters will definitely notice when using the VICTORY SF in the field.   The newly developed seven-lens eyepiece with ZEISS field flattener technology creates an extremely sharp image with extremely wide fields of view. The VICTORY SF 10x42 with 360 ft. field of view (FOV) and VICTORY SF 8x42 with 444 ft. (FOV) at 1000 yards are unmatched in their classes. In contrast to the traditional double-link bridge, the mechanics of the new ZEISS VICTORY SF were moved to the bridge above the focusing wheel. As a result, the focusing wheel is shifted towards the hand used to operate it for greater ergonomic benefits. There is also enough space to operate the focus wheel with gloves on in cold weather. This new position of the focusing wheel allows the hand to hold the binoculars in a very relaxed position for hours of fatigue-free viewing. The newly developed anti-slip tread on the focusing wheel improves the grip for quick focusing – even in wet conditions.   ZEISS engineers have integrated its Smart Focus concept into the VICTORY SF binoculars. Conventional binoculars require the focusing wheel to be turned 2.5 times in order to change from the close focus to the maximum observation distances. The VICTORY SF only requires the focus wheel to be turned 1.8 times, a distance that is 39% shorter. This makes it possible to focus more quickly and accurately – an ideal feature for quick and precise game observation.   The VICTORY SF binoculars are proudly manufactured at the Wetzlar production site, with the distinction of being “Made in Germany” and backed by an industry leading no fault / limited lifetime transferable warranty.   VICTORY SF 8x42: The 8x42 offers outstanding and fascinating high-contrast viewing. The 8x magnification creates an extremely large field of view, allowing for hours of viewing with unparalleled stability. With the widest field of view available these binoculars are the perfect companion when it comes to getting a quick overview of complex terrain.   VICTORY SF 10x42: The 10 x 42 allows outstanding viewing at great distances. The 10x magnification offers an unexpected level of precision and incredibly sharp details. The Ergo-Balance concept allows for easy, comfortable handling despite the higher magnification.   MSRP: VICTORY SF 8x42 $2,888.87 VICTORY SF 10x42 $2,944.43   Technical data:   About the ZEISS Group ZEISS is an international leader in the fields of optics and optoelectronics. The more than 24,000 employees of ZEISS generated revenue of about 4.2 billion euros in fiscal year 2012/13. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. ZEISS has been contributing to technological progress for more than 160 years. ZEISS develops and produces solutions for the semiconductor, automotive and mechanical engineering industries, biomedical research and medical technology, as well as eyeglass lenses, camera and cine lenses, binoculars and planetariums. ZEISS is present in over 40 countries around the globe with more than 40 production facilities, around 50 sales and service locations and over 20 research and development sites. Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

FOR IMMEDIATE RELEASE:   BADLANDS OFFERS TWO CORE PACKS IN REALTREE AP® SNOW FOR A LIMITED TIME   West Jordan, UT – Badlands will release two of its core pack styles, the 2200 and the Superday, in Realtree AP® Snow Camo for a limited time and in limited quantities starting in September 2015.   “There is definitely a demand out there for snow camouflage for the Western, Midwest, and Eastern hunters. It’s been several years since we last did a snow camo release so we felt it was time to offer them up once again” said Badlands Sales Manager Dominick Murphy. He added, “We’ve updated the designs on both the 2200 and Superday since our last snow camo packs so it was definitely time to make this happen.”   The Badlands 2200 and Superday packs will be available in Realtree AP® Snow starting in September and can be seen at www.badlandspacks.com.   Now in its 20th year, Badlands continues to focus on exceptional quality, continuing innovation, unmatched performance and as always the only unconditional lifetime warranty in the industry

  Próis® Hunting Apparel has the Gear Women Need for Pursuing Big Game This Season   Hunting season is once again upon us, and hunters everywhere are preparing to battle the elements in pursuit of North American Big Game across the continent. Whatever your target may be, go into the field with confidence and poise under the protection of Próis Hunting Apparel. Heavy north winds, snow, or rain- none of these stand a chance against the most innovative hunting gear available for women. Take a closer look at the company's cutting-edge line of women's outdoor apparel.   Let's start by discussing one of the company's most popular garments, the Generation X Jacket. Constructed of Próis' signature water resistant and wind stopping nylon tricot fabric, the Gen-X is the ultimate in functionality. It features scapular pockets located between the shoulder blades to house activated hand warmers and a deep-set lumbar pocket across the back to hold soft goods or act as a vent. Deep hand pockets and an additional zippered arm pocket keep valuables close-by should you need them in a pinch. Extended hooding adds additional warmth and blockage from the wind. And, as always, the zippers feature snap down sliders for added silence.   A popular pairing for the Gen-X jacket are the similarly named Generation-X pants. Put these two items together and you will be ready for anything. Wind stopping and water resistant fabric keeps the hunter protected from unpredictable weather. Fleece lining along the inner pant provides extra warmth and comfort. The Gen-X pants feature front, back, and cargo pockets which all snap or zip closed in order to keep contents in place. For the hunter who likes to layer, these pants have built in boot zips to ease donning and an elastic drawstring to keep debris and moisture out of the boot.   The Generation-X Jacket and Pants are both available in the following patterns: Realtree AP HD®, Advantage Max-1 HD®, and Mothwing Mountain Mimicry. They come in sizes XS-XXL.   For a complete head to toe outfit, Próis staff recommends Incredisocks and a pair of Zamberlan boots. Made from bamboo charcoal, the sleek designs of the Incredisocks only confirm Incrediwear's commitment to perfection. This recipe ensures a perfect match for the hunting lifestyle. Keeping you warm when it's cold and cool when it's warm, Incredisocks performance unequivocally lives up to the promise of excellence. Invest in a pair of Zamberlan Women's hunting boots and you will have the perfect sock and boot combination for the ultimate in silence and comfort while you hunt. Constructed with a supported instep, narrow heel, and high arch, these boots were made specifically with the female foot in mind.   Get all of these items and more at www.proishunting.com or call (970) 641-3355 to receive additional advice from the staff on recommended sizing and camo patterns.   Próis was created for women, by women who refuse to settle for downsized men's gear or upsized children's gear. Each garment is created with the most technologically advanced fabrics available and a host of advanced features to provide comfort, silence and durability. The company's out-of-the-box thinking has resulted in amazing designs for serious hunters that have taken the industry by storm and raised the bar for women's outdoor apparel.   To learn more about the company's innovative line of serious, high-performance huntwear for real women, contact: Próis Hunting and Field Apparel, 28001-B US Highway 50, Gunnison, CO 81230 · (970) 641-3355 · Or visit: www.proishunting.com   Próis has garnered a great following of men and women throughout the industry through their wacky shenanigans and humor. Fondly called the Próis Posse, the Próis followers ramp up the craziness each day. Keep up with our lovably wacky team through Facebook, Twitter, Pinterest and LinkedIn. Warning: Próis social media is not for the faint of heart....and "your mom" is not really your mom...it's a metaphorical mom. You can also check out the latest updates on Próis field and pro staff and company news via the Próis blog.

PRESS RELEASE   ZEISS Introduces the New TERRA® ED Pocket Binoculars   NORTH CHESTERFIELD, VA. (August 11, 2015) Carl Zeiss Sports Optics, the world's leading manufacturer of high performance sports optics proudly introduces its latest model of outdoor sporting binoculars, the TERRA ED 8x25 and 10x25. With its very compact size, the new ZEISS TERRA ED Pocket is ideal for outdoor fans who value a lightweight, compact size binocular, but are not willing to compromise when it comes to the quality of the optics.   ZEISS TERRA ED Pocket – Maximum performance under extreme conditions   In the mountains and on the trails, every ounce counts. Weighing just 10.9 oz. and equipped with ED glass, the new TERRA ED Pocket from ZEISS delivers the high level of optical excellence expected by outdoor enthusiasts. The field of view is particularly large: at a range of 1,000 yards, it is 357 feet on the TERRA ED Pocket 8x25, and 291 feet on the 10x25. The images impress with their high contrast and wealth of details – even in reduced lighting conditions. Thanks to the operating temperature range of -4 to +145°F, the waterproof body and the ZEISS multi-coating, TERRA ED Pocket binoculars enable outstanding visual experiences even in rough environments. When not in use, the binoculars are very quickly folded via the double-link bridge and stored in the pouch. TERRA ED Pocket binoculars are backed by the ZEISS’ U.S. limited lifetime transferable warranty.   “The new TERRA ED Pocket is a fantastic addition to the already field-proven premium entry line of TERRA binoculars,” said Mike Jensen, President of Carl Zeiss Sports Optics. “ZEISS is the leader in world class optics, and these pocket versions are sure to please outdoors and nature observation enthusiasts. ZEISS TERRA ED Pocket Binoculars: 8x25:$333.32 (MSRP) 10x25: $366.66 (MSRP)   Technical data: TERRA ED Pocket                                           8x25                           10x25 Magnification                         8                                10 Objective diameter                25 mm                        25 mm Exit pupil                              3.1 mm                        2.5 mm Twilight Factor                      14.1                             15.8 Field of view                      357 ft at 1000 yds          291 ft at 1000 yds Subjective view angle            52°                              54°   Close focus                           6.2 ft                            6.2 ft Diopter Adjustment Range      +/-3                            +/-3 Pupil Distance                       35-72 mm                    35-72 mm Objective type                         ED                                ED Prism                             Schmidt-Pechan              Schmidt-Pechan Coating                      Hydrophobic ZEISS MC     Hydrophobic ZEISS MC Nitrogen Filled                       yes                                  yes Waterproof                        100 mbar                       100 mbar Operating Temperature          -4 / +145 F               -4 / +145 F Length                                   4.4 in                             4.4 in Width at an eye width of 65 mm 4.5 in                            4.5 in Weight                                     10.9 oz                          10.9 oz Order No.                             522502-9907 5                   22503-9907

News Release July 29, 2015 Contact: media@safariclub.org For Immediate Release SCI Suspends Membership of Hunter and Professional Hunter Involved in Death of Cecil Washington, D.C. –   Safari Club International (SCI) supports a full and thorough investigation of the circumstances surrounding the death of Cecil the lion in Zimbabwe. SCI has imposed immediate emergency membership suspensions of both the involved hunter and his guide/professional hunter, and they will remain in place pending the outcome of an investigation.   Safari Club International condemns unlawful and unethical hunting practices. SCI supports only legal hunting practices and those who comply with all applicable hunting rules and regulations, and SCI believes that those who intentionally take wildlife illegally should be prosecuted and punished to the maximum extent allowed by law.   Safari Club International is a 501(c)4 corporation, has approximately 47,000 members worldwide, many of whom also hunt worldwide. Safari Club's missions include the conservation of wildlife, protection of the hunter’s rights, and education of the public concerning hunting and its use as a conservation and management tool.   Safari Club International – First For Hunters is the leader in protecting the freedom to hunt and in promoting wildlife conservation worldwide. SCI’s approximately 200 Chapters represent all 50 of the United States as well as 106 other countries. SCI’s proactive leadership in a host of cooperative wildlife conservation, outdoor education and humanitarian programs, with the SCI Foundation and other conservation groups, research institutions and government agencies, empowers sportsmen to be contributing community members and participants in sound wildlife management and conservation. Visit the home page www.safariclub.org or call (520) 620-1220 for more information

FOR IMMEDIATE RELEASE:                                                 J July 29, 2015 FOR MORE INFORMATION: 817-310-8382 Brownells Provides Scholarships for Summer Youth Shooting Academy   Grapevine, TX - Brownells has teamed with the American Sportsman Shooting Center, home of the nation's only indoor, live-fire cinema range to provide scholarships for the upcoming Youth Shooting Academy, presented by K-5 Arms Exchange. The scholarship applications are now available to young shooters between the ages of 13 and 18. The American Sportsman Shooting Center's Youth Shooting Academy, presented by K-5 Arms Exchange, will introduce and educate young shooters between the ages of 13 and 18 in basic rifle fundamentals and safe gun handling. The weekly session will be conducted from July 20 - August 13, 2015. Students will learn from Sportsman Shooting Center's experienced NRA certified instructors, utilizing modern indoor electronic range facilities. In addition to outstanding rifle instruction, students will have an opportunity to win a portion of over $16,000 in sponsored prizes. The top student in each session will win a "Radical AR-15" rifle provided by TK Tactical (valued at $1,000). The top overall student of the summer academy will win a Blaser R8 Professional rifle package (valued at $4,500) courtesy of Blaser USA, as well as a guided Oryx hunt donated by Droptine Ranch in Trent, TX (valued at $7,500). Total prize value for the Overall Top Shooter is $12,000. "The chance to introduce a new generation to our sport shooting tradition is exciting," said Pete Brownell, CEO of Brownells. "Our scholarships to the ASSC's Youth Shooting Academy will provide help for those who might not be able to afford it." The American Sportsman Shooting Center is the only indoor, live-fire shooting cinema in the United States. Conveniently located just north of Dallas/Fort Worth Airport in Grapevine, Texas. Our 30-yard indoor shooting range has the state-of-the-art BKE Hitcom® system, allowing shooters to hunt a variety of game from all over the world and tactical targets and scenarios with live ammunition. For students and parents who would like more information, or would like to register in the Youth Shooting Academy, please visit our website at http://www.sportsmanshootingcenter.com/youth-program/ or call (817)310-8382. The Youth Shooting Academy is sponsored by the generous contributions from: K5 Arms Exchange, Droptine Ranch, Aimpoint, Blaser USA, TK Tactical, and Brownells. Firearm prizes will be awarded in compliance with all federal, state, and local laws. Contact ASSC for more details.   About Brownells Serious About Firearms Since 1939™, Brownells is the world's leading source for gun parts and accessories, ammunition, gunsmithing tools, survival gear and archery. With a large selection of both common and hard-to-find items, and an extensive collection of videos, articles, and gun schematics, Brownells is the expert for everything shooting-related. Committed to maintaining our great traditions, Brownells has more, does more and knows more - and guarantees it all, Forever. For more information or to place an order, call 800-741-0015 or visit Brownells.com. Stay up-to-date with Brownells on YouTube, Facebook, Twitter and Instagram.

FOR IMMEDIATE RELEASE:     NEW BADLANDSPACKS.COM WEBSITE PROMISES AN INFORMATIVE AND USER-FRIENDLY CONSUMER EXPERIENCE   West Jordan, UT – With the goal of providing the most user-friendly and information-packed website possible, Badlands recently launched the all-new www.badlandspacks.com. An “all hands on deck”  project, the website redesign took several months of designing, new content-creation and troubleshooting before the official launch on July 8th. Features of the new site include:   ·         Dynamic, interactive homepage including videos, social media and stunning imagery ·         Category breakdowns for hunt, camping, tactical, optics, accessories, lifestyle and travel ·         Filters for finding the correct gear including options to filter by: o   Hunt Type (Big Game, Turkey, Whitetail, Zombies, etc.) o   Season of Hunt (Early, Mid, Late) o   Camo Pattern/Solid Color Options ·         Redesigned Badlands Blog with hunting stories, tips, product features, etc. ·         The Badlands Story including company history and future plans ·         New interactive and easy to use Badlands Dealer Locator tool Marketing Director Blake VanTussenbrook said of the new project, “We wanted to not only help hunters find the perfect gear for their hunt but also to have a place to learn about what puts Badlands above and beyond everything else. The new site educates people about our technologies, our materials and our commitment to designing and making the best equipment on earth. There are videos, 360° product images and explanations about why we do everything we do. It’s an all-new experience that will only continue to get better.”   Now in its 20th year, Badlands continues to focus on exceptional quality, continuing innovation, unmatched performance and as always the only unconditional lifetime warranty in the industry .                 

                                                             Getting Ready for Russia   As some of you may know, I will be heading to Russia the coming September to hunt Huge Brown Bear in Siberia. When Judge Julie Mogenis first invited me to go on this trip I was not sure if I wanted to go. After I hung up the phone, it took me about 20 minutes to realize what a huge mistake I was going to make by not going on this hunt. It is a once in a lifetime opportunity and I knew that I would regret it if I did not go. So I called the Judge back and told her that I am going to accept her offer to go on this hunt. She filled me in on the dates which will be in early September.   The first thing that I did was to look up what the weather was like in Siberia at that time of year. From what I have found, it should be the same type of climate as in northern Alaska at that time of year. It is suppose to be above freezing and there will be snow on the ground but it is difficult to predict just how much snow there will be. So on a spot and stalk Bear Hunt, I needed to be in shape – which I am not. I have not seen the inside of a gym in 2 years and I am about 20 pounds over weight.   I have to admit, I did procrastinate for about six weeks or so about doing something about my physical condition. Finally, I decided to start hiking the trails by my house. Some parts of the trail were pretty steep and challenging and I thought that it would help to build my stamina and strengthen my legs. The first leg of the trail was a mile and a half. So there and back was a nice 3 mile work out that I could do in under an hour.   I started hiking the trails two to three times a week for the first couple of weeks. It felt pretty good. You know that feeling. The one that feels like you have been sitting on the bench for a long time and then you finally get your chance to get back into the game. Over the next few weeks I kicked up the pace. I was hiking the trails four to five times per week and I added a weighted backpack that I would wear. I would compete with myself to beat the previous day’s time. I could feel my body acclimate to the change and then it happened. My body started to remind me that I was not 20 years old anymore. My knees could not handle the constant pounding that I have been giving them on almost a daily basis. The tendons on my right knee became inflamed and it would cramp up if I left it in the same position for too long. I decided to take some time to let my knee heal but I knew that I would have to find a low impact workout to get into shape and allow my knee to rest.   I joined a gym and consulted with a trainer to figure out the best way prepare for this hunt. To Be Continued.......

“The Peep Eliminator” Melvin Dein contacted me and asked me if I would be willing to give a product that will enable rifle like accuracy to a bow a shot, I immediately said “absolutely”!!   He is the main man and super guy behind the Peep Eliminator a great device to achieve quicker target acquisition, shoot earlier and later and be able to shoot 1 pin out to 30-40 yards depending on your particular set up.  I received the Peep Eliminator in short order and I couldn’t wait to get it put on and see how it works.  Anything to make the shot more accurate, in low light and shoot further without using a different pin; Well, this product answers that call!  It is simple to set up, follow the directions and it will be ready to shoot in a matter of minutes! Once you get it on the bow, let the fun begin! They come in 4 different configurations:  Single Green Dot, Extender Green dot (has an adjustable slide bar) Dominate eye sight and a verifier in 2x or 4x magnification. Those of you, who carry the bow in the field or on those remote hunts, will be interested to know that they are very light weight, ranging from a mere 1.6 ounces to 8.7 ounces.  The decision is yours to make on which one you want, but if you have any questions please don’t hesitate to call Melvin, he is fantastic and will be able to help you decide in a quick minute.  One final great feature they have available is a sight light for those magical first or last 10-15 minutes of the hunting day.     I currently shoot a Mathews Z7, and a Vital Bow Gear Star Trac single pin sight. Mounting it was super easy,  the aperture lined up well with my VBG, the only thing I really had to do was adjust my sight out just a little bit to accommodate the thickness of the mounting plate on the Peep Eliminator.  The graduation marks on both axis of the sight is wonderful, easy to read and makes it easy to mark exactly where your 20 yard starting point is.  You do not have to do this, but I find it a useful reference point if I ever have to remove a sight component for whatever reason.  Shooting the new sight is definitely different, especially when you have shot for 20 plus years with just a peep sight.  I did notice that if forces you to keep the same anchor point, and will tell on you if you torque the bow one way or the other, because you will lose your front pin.  But after 5-10 shots, I did notice that my groups were tighter and that the consistency is there as well.   Overall, Shooting with the Peep Eliminator is quite the experience, for some shooters it may not be for you, but it will be a definite advantage in low light and when those sneaky bucks show up at the beginning or end of the day, this will allow you to make that shot confidently!  I personally think target shooters will benefit tremendously from it ensuring that the bow is completely level which will in turn increase your accuracy!   I would recommend this product to anyone who wants to improve accuracy, shoot earlier and later and eliminate the peep sight from your string! If you have any questions; or even need help setting it up give Melvin Deien at Peep Eliminator a call at 618-526-4427 or visit www.peepelminator.com to place an order.  Melvin is always there to answer any questions you have, and you will be hard pressed to find a better customer service representative than the founder and inventor or this amazing sight!

FOR IMMEDIATE RELEASE:   BADLANDS GOES SILENT WITH GROUNDBREAKING NEW SERIES OF PACKS   West Jordan, UT – The hunting pack and apparel company known for screaming about new gear from the mountain tops has suddenly gone silent. Built on the idea of “One Part Science, Three Parts Silence,” the new Badlands Silent Series of packs was born with one goal in mind – absolute stealth. Consisting of two new daypack size hunting packs, the new Silent Series from Badlands is made up of the “The Stalker” and “The Reaper.” Both packs are offered with the following revolutionary features:     No zippers, no hook and loop, no clicking buckles (no forgetting how loud a buckle can be and busting yourself inadvertently) New Badlands proprietary fabric called “Mutex” – guaranteed to stay soft and quiet in any condition Sound absorbing foam liner to contain sounds from inside the pack Easy access pockets for both tree stand or backcountry use Badlands AirTrack™ Ventilated Suspension Randy Hynes of the independent review site 365whitetail.com said of the new Badlands Silent Series, “Not only do these new packs provide a much quieter outer shell, but to ensure these packs are the epitome of quiet, they’ve used magnets and proprietary fasteners in place of buckles and zippers. The Silent Series is sure to be a favorite among hunters who understand the advantage of owning gear that’s just as stealthy as the game they pursue.”   The Silent Series packs will be available July 2015 in Realtree Xtra™ pattern. Retail price for the Reaper is $129.95 and the Stalker $149.95. Now in its 20th year, Badlands continues to focus on exceptional quality, continuing innovation, unmatched performance and as always the only unconditional lifetime warranty in the industry.   ###